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Original Content

GROUNDSWELL help develop your content production strategy and understands how to make the most content and plan for a production shoot that will be as effective in your marketing as possible. Scott Martin is an owner of Laundromat Studios - a Content Production Agency who’s roots have been in documentary filming and outdoor photo/film productions such as Heliskiing & backcountry content for over 10 years. In addition he as VP of Strategy for Joe Media - a leading video production company specializing in high end commercial content.

I am do not exclusively work with Laundromat Studios for production, I also have a long list of video and photographers that I work with depending on the project and budget. If you have your own production crew I am agnostic - I will help you identify if you have the right crew and the right content plan to get the content your looking for

Content Production to be effective needs to have a deep understanding of content activation and marketing in order to get the most of every content event you put together

I have lead over 100 productions over the years and have practically done almost all the content marketing for each of the program. Not all but most of them. So I am already thinking of the end result in mind. IN addition I am completely aware of the costs of production and look for ways to stretch your investment and create a sustainable content marketing program.

Scott Filming in Whistler Backcountry

Scott Filming in Whistler Backcountry

Scott & Laundromat Studios crew filming at Purcell Heliskiing Photo: Kyle Hamilton

Scott & Laundromat Studios crew filming at Purcell Heliskiing Photo: Kyle Hamilton

Video Production

I get it Video is a big expense. Whether you’re looking for a strategy to leverage existing content, use some stock images or make original content - I have pretty much done it all.


I launched Powder Guides as a web based video series to tell the stories behind the scenes at heli and catskiing operations in Canada
— Scott A. Martin