I work with entrepreneurs & executives launching sustainable growth marketing ecosystems.
25 years in digital, direct ,social, content production and marketing in roles from as a agency owner and as a strategist. Recently I have launched The Groundswell Marketing Podcast sharing insights from the top industry leaders helping marketers and entrepreneurs navigate the future, and build sustainable programs that are positively impacting the world.
Business "growth hacker" or ambitiously lazy? I simply see my role as finding ways to work smarter.
Listen to my backstory and how you can leverage Sustainable Growth Marketing on iTunes: https://itunes.apple.com/ca/podcast/groundswell-marketing-podcast/id1455662315
I have built a reputation for striking a middle ground between leading edge marketing innovation-with traditional, proven approaches. Simply put I make sensible, informed forward thinking decisions.
Savvy marketers of national brands have hired me to directly develop a wide array of strategic marketing programs over the years such as:
WestJet, Detroit Pistons, Canadian Tire, Hudson's Bay Company, Sears, Intrawest, ATB Financial, Canalta Hotels, Travel Alberta, BestBuy, Future Shop, SPC, SportChek, UFA, Tourism Saskatchewan, Cadillac Fairview, Coast Hotels and many others.
I have owned several businesses and sold my agency after 10 years I was in a role as CEO & managing partner of a marketing firm working with national brands and was a co-founder / board member in a proprietary loyalty marketing platform.
Work-life balance is important to me. I love the outdoors, especially being in the ocean and backcountry. I apply my creative and marketing background in sharing my passion for surfing and snowboarding using non-traditional channels such as blogging, social media, and visual content marketing.
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